TV3's The Fishing Show wanted a website that would make viewers feel like they were getting their feet wet, and really pull them into the experience that is The Fishing Show. To do this they needed audience involvement in the website.
The Zenago team, led by owner and big game fisherman Danny Sunkel was all too keen to get its teeth into this project.
The result is a site which not only has blog and forum capabilities, but the opportunity for punters to upload their own fantastic fishy photos onto the site gallery.
The videos which are available for viewing are pretty cool too. All the excitement of big game fishing on your computer screen. Lunch time at work has never been so much fun!